January 25, 2010

Pampers to launch an all New high-performance diaper!

Pampers  Swaddlers   and   Cruisers  with   Dry  Max  are  the brand’s new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers Diapers invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper – Pampers’ driest ever – helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort – perfect for all of babies’ play.

The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight. In fact, if current North American Pampers Swaddlers and Cruisers users switched to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers).

Starting February12 January29th Pampers.com will be giving away a FREE 3-pack sample to parents....so don't forget to sign up! If getting a free 3 pack sample isn't sweet enough, if your sample includes a  Team USA diaper your  baby will WIN a year supply of diapers!


Pampers have officially announced new Pampers Swaddlers & Cruisers with Dry Max and the brands partnership with 2010 Vancouver Winter Olympic Athletes: 2006 Olympic gold medal speedskater, Chad Hedrick and 2007 World Skeleton Champion, Noelle Pikus-Pace! To celebrate the launch of the brand’s first-ever high performance diaper, Pampers will be outfitting Team USA athletes and their families, with branded Team USA Pampers Cruisers with Dry Max as they head to Vancouver for the Olympic Winter Games. Pampers will be supplying  New Pampers Cruisers Diapers with Dry Max to all Team USA athletes traveling to Vancouver with their babies in tow.

Chad and Noelle will be documenting and sharing their experiences (along with their family’s experiences) from the Games in Vancouver, through photos and video that will be posted on Pampers.com.

Want your baby to be a part of the revolutionary New diaper launch? Parents will have the ability, beginning February 12, to upload a video of their baby crawling from left to right, and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max "Baby Relay" commercial which will air during closing day of the Olympic Winter Games, giving babies a chance to showcase their own playful ability in the same forum as the most elite athletes.

The new Pampers Cruisers with Dry Max officially hits shelves in March!

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